Senior Product Designer

Vinicius Maitan

Specialist in digital product design with over 5 years of experience building complex end-to-end projects for desktop, mobile, and web.

View experience Access CV

Reel — replace with real footage

Cross-platform experience

One practice, three surfaces

Desktop

Desktop Product Design

This is where we provide the most complete version of the product, delivering agility for more complex tasks.

Mobile

Mobile Product Design

Designed for specific actions. Each action must be completed with the minimum number of interactions.

Web

Web Design

Website presents the company and its products, highlighting our solutions and the value we deliver.

Latest projects

Selected work

Tractian — 2023 — Present

SaaSB2BIndustrial

View case study →

Condition Overview

Designed to enhance visibility into the progression of equipment failures in industrial environments, the system supports daily operations by enabling more efficient allocation of maintenance hours.

Plific — 2021 — 2023

FintechB2COpen Banking

View case study →

Receivables Anticipation

Financial tool that advances earnings for app-based drivers and delivery personnel (iFood, Uber, Rappi, 99) — no loan required, with a fixed rate of 4%.

Experience

Five years, three companies

Years experience

Projects shipped

Companies

Design system built

Mar 2023 — Present

SaaSB2BArtificial Intelligence

Tractian— Senior Product Designer

End-to-end involvement in over 30 projects, leading product discovery, UX/UI, prototyping, handoff, and delivery
Active contribution to the creation and evolution of the Design System, enhancing team consistency and speed
Participation in defining and implementing design processes to improve product team deliveries and collaboration with Product and Engineering
Responsible for monitoring and evolving core products, directly involved in strategic decisions with Product Analytics (PostHog)
Collaboration with stakeholders, PMs, and developers to align business and user experience
Application of AI tools in the design process — research, ideation, documentation, prototyping, refinement of solutions, assets, and microcopy

May 2021 — Mar 2023

FintechB2C

Plific— Mid-level Product Designer

Product Designer in fintech, focused on financial solutions for delivery drivers and app drivers
Involvement in building a mobile app with integration via Open Banking
Design of flows and interfaces for a credit product (receivables anticipation)
Active participation in ideation, user validation, and usability testing
Building the new institutional website with the addition of new products

Nov 2018 — Feb 2022

B2C

QR Culture— Co-founder & Product Designer

Co-founder and responsible for Product Design and UX of the platform
Creation of a digital product aimed at valuing and monetizing street artists
Defining the product vision, flows, interface, and user experience
Involvement in product strategy, hypothesis validation, and MVP
Building the institutional website